Zebra Ads | VP
Final Ad
Unreal Engine Editor Previs
Unreal Engine Editor Previs
Unreal Engine Editor Previs
Unreal Engine Editor Previs
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Final Ad
Unreal Engine Editor Previs
Unreal Engine Editor Previs
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Final Ad
Unreal Engine Editor Previs
Unreal Engine Editor Previs
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
Behind the Scenes @ Be Electric
For this show, the goal was to shoot 4 ad-spots in different environments on a Volume. A Cyclist caught in a tree in a mountainous region, a Hiker caught by a Yeti being roasted on a fire in the jungle, a Falconer being carried away by a bird in the canyons, and a Window Cleaner caught tangled in ropes after the cage snapped.
For time and budget, this ended up as a stock-footage plate shoot for the Falconer, with the rest of the scenes being made for full VP in Unreal Engine 5.7; for this, I utilised the latest voxel tree tech and GPU accelerated PCG graph to spawn the dense forests for the Cyclist, did a lot of hand-painting and customised lighting for the Jungle environment, and finally quickly populated out a cityscape using satellite imagery and some procedural city blocks to knock out the Cleaner scene at speed.
For a ~2wk turn around, I'm very proud with the quality of the results, and how things turned out in camera with good lighting and production design