Fidium Internet Ad | VP

I recently had the opportunity to work as the VAD and Volume Op for an ISP commercial. Big shoutout to the team over at the Be Electric studio up in NYC, working with them is always a pleasure, they're so dialed in to their technology that shoots are always incredibly smooth and efficient.

For this project, I was in charge of the VAD for two ad spots- one featuring a family movie night, the other featuring a livingroom/home office in late afternoon. The key gimmick of this ad campaign was for the people to be "floating in the cloud" so the rooms were built tall and spacious, to allow for the VFX gag in the final edit.

I'm really proud of how the final content turned out, and the beautiful bokeh and lighting integration of the shoot.